Nigerian singing sensation Moelogo has received a whooping sum of £250,000 (Two hundred and fifty thousand Pounds Sterling) from the British Phonographic Institute in order to promote his music abroad.
Information from the BPI website reveals it is a government committed to driving and supporting initiatives that inform and educate consumers about the value and importance of music, alongside raising awareness of legal digital music services and the issues surrounding illegal downloading.
The BPI runs Music Exports Growth Scheme (MEGS) which awards £249,385 to UK indie music labels and companies to support 21 acts in their overseas promotional touring and marketing.
The ‘Ireti’ crooner was part of the 21 British acts who received the funds which is aimed at growing their profiles and fan-bases and promoting their releases overseas through live tours, digital engagement and other activities. Moelogo who is currently on a promotional visit to Nigeria was not around to receive the grant however it was received by a representative.
BPI has awarded around £1.6 million of Government investment to promote over 100 UK artists internationally since its launch in January 2014.